sem-tn.com – Interviews & Local News Headlines

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.

The US Open never had a Roger Federer and Rafael Nadal meeting but they would hope the newest rivalry in men's tennis - Carlos Alcaraz vs Jannik Sinner - dubbed "Sincaraz" - would fare differently. On the women's side, defending champion Aryna Sabalenka targets her first major this year, with Iga Swiatek and Coco Gauff two of her biggest rivals.

Lacoste is honoring Novak Djokovic's legendary career with a limited-edition apparel line featuring a GOAT logo, replacing the iconic crocodile. As Djokovic aims for a record 25th Grand Slam title at the US Open, this tribute recognises his enduring impact on tennis. Despite acknowledging age and fitness challenges, Djokovic remains determined to prove his dominance on the Grand Slam stage.

The US Open mixed doubles event had many winners - Sara Errani and Andrea Vavassori as champions while carrying the mantle for the doubles specialists. And the USTA in bringing thousands of fans to an otherwise ignored competition. But teething problems cannot be ignored.

Sara Errani and Andrea Vavassori clinched their second consecutive US Open mixed doubles title, defeating Iga Swiatek and Casper Ruud in a thrilling final. The Italian duo navigated a revamped tournament format that prioritised singles stars, securing a $1 million prize.